ATLANTA HISTORY CENTER DECK LIFT
Design the campus deck to have more curb appeal
ROLE
Lead designer
TEAM
Managed by Ryan Glenn
Mural installed by The Loss Prevention
TYPE OF DESIGN
Environmental, branding
TIMELINE
2019–2020
PROJECTED GOALS
Elevate the parking deck in functionality and aesthetic to appeal to guests
RESULTS
- An eyecatching mural that is visible for guests through the neighborhood foliage and from a distance
- A timeless piece of art that hold historical context in Atlanta
Overview
As part of Atlanta History Center's brand strategy, there was a goal to introduce an attractive and culturally representative moment on campus.
Inspired by Atlanta's vibrant mural scene, the aim was to capture the city's artistic and cultural essence, which holds significant meaning for its residents.
GOALS
Craft a social media-friendly moment with perfect photo opportunities for guests.
Create a piece of art that has historical context and adheres to Atlanta History Center's brand guidelines.
Enhance the aesthetics of the parking deck and museum shop space.
Research
OVERVIEW
Following discussions with stakeholders, it was concluded that a geometric pattern aligns with the business objectives of Atlanta History Center. Its dynamic nature allows for application across various museum assets, providing a vibrant and attractive element for all visitors.
Inspired by the motifs of the 1996 Olympics and the renowned Quilt of Leaves, the final pattern pays homage to an iconic moment in Atlanta's history.
Harmony . Radiance . Grace
The orginal Quilt of Leaves was intended to appeal to local visitors but also the international TV audience that were watching the games, and capture the spirit and hospitality of the US south. AHC holds these same sentiments.
Due to the alignment of mission and values of AHC and the quilt, the outcome is a compelling and strategically crafted experience for guests to engage with while on campus.
Development
Initial mockups
Final mockups
COLOR & TYPOGRAPHY
The mural and parking deck visual identity feature a palette drawn from Atlanta History Center's core brand colors. Fortunately, some of these colors align with the quilt identity. AHC's core typography is implemented in areas requiring directions or naming.
Application
FINAL RESULT
The boldest hues from AHC's core color palette seemed too vibrant for the mural's intended area. Given the mural's scale, these colors might clash with the surrounding environment and could be overwhelming, particularly for senior visitors.
In addition to the parking deck installation, the pattern was also implemented in the museum shop located within the main building.